Posted tagged ‘twitter’

Twitter to charge companies for marketing use

February 10, 2009

I’ve been saying it for some time, companies need to be careful how much they use Twitter for marketing.  Twitter is meant to be a social media medium, where individuals can communicate and share ideas.  It shouldn’t be used to spam links, and now it looks like Twitter has decided to clamp down on theses goings on.  It’s about time I say.

Have a look at the following link for the full story:

twitter

http://www.marketingmagazine.co.uk/news/879748/Twitter-begin-charging-brands-commercial-use/

Twitter your way to 5 minutes of fame

January 19, 2009

This week a plane crashed in the Hudsen River in New York. Within minutes a man called Janis Krum has taken a pic on his IPhone and uploaded it on to Twitter. This picture then proceeded to get viewed so many times it crashed the Twitpic server.

panorama4_466694a

This type of media hype that promotes the mobility of social media is highlighting the ease at which this picture was posted online and the importance of online communities.

Janis Krum is now appearing all over the news networks talking about what happened that day and about Twitter.

BBC News: http://news.bbc.co.uk/1/hi/sci/tech/7834505.stm

Guardian Newspaper online: http://www.guardian.co.uk/us-airways-crash-photos?picture=341937541

The LEDE: http://thelede.blogs.nytimes.com/2009/01/16/can-a-tweet-be-a-scoop/

Innovative blogging…from the womb

December 15, 2008

This has to rank up there with the most innovative, yet also the most pointless social media ideas out there.  Kickbee is a band worn by a mother to be which is filled with sensors and wires.  No, it’s not to monitor the babies health and well-being, it’s design is purely social media.  When the baby kicks, Kickbee posts a Twitter post to inform all concerned of the occasion.

kickbee

Great idea, but it needs some improvement.  Why not conduct a scientific study to learn the “language” of a babies movements in the womb.  Rather than informing us that the kid has kicked, why not INTERPRET what it’s trying to say.  “It’s dark in here..” for example, or “stop eating gherkins with custard, I hate them!”.  Either way, I’d like to see some babies express militant views or dislike for public transport etc, just to lighten the long 9 month wait.

So where do we go from here?  Sensors on your stomach to inform people when you’re hungry, Brain sensors to tell your friends when you’re bored, maybe a sensor on your car to tell all of your friends when your car gets stolen.  Ok, most would laugh but a few may help. Maybe..  Hey, why don’t we hook our pets up so we know when they sleep, go outside, chase cats etc? That would be AMAZING. In fact, I’m working on it now.  Next stop, Radio Shack..

Cursebird: New and rude tool for Twitter

October 31, 2008

I’ve just stumbled across a new tool for Twitter:  Cursebird.

Very basically, Cursebird is a Micro-blog like Twitter, that streams all Twitter posts that contain swear words.  Built by Richard Henry (www.twitter.com/richardhenry), it’s a simple concept that is beginning to recieve quite a cult following.  Man’s nature of loving that which is taboo has given cursebird a cult status, providing hours of enjoyment (and a long list of new words not to be said in front of Grandma) for it’s users.

Now, I’m not one to promote profanity (quite the opposite actually), but the concept of Cursebird will have many impacts on the social media market.  Why can’t companies use similar technology to stream up-to-the-second updates for any Twitter posts that contain brand names or brand specific market conversation?  I can think of ten ideas that can use Cursebird’s technology to benefit a brand’s marketing and research campaigns.

It will be an interesting site to follow, so long as your boss (or grandma) isn’t looking over your shoulder..

How to use Twitter to boost sales

October 30, 2008

Firstly, before anyone in the social media industry disowns me and complains about the headline, it’s a trick, a hoax even, to lure in a few people in marketing who think that Twitter is a ready source for spamming links to make cold hard cash.  I hope you’re not dissapointed that I haven’t in fact sold my soul, but I thought it was about time that I fought the good fight and stood up for the real fans of social media, the actual users, and against the guys who look at Twitter and see $ signs, £ signs, or whatever else there is (something in Europe I believe) flashing up in front of their eyes. 

I’ve been using Twitter for many moons to keep my friends and family involved in my life and to generally avoid those long phone based conversations with my Mum where nothing is actually discussed ( end up assuring her 20 times that I’m still alive.   You’d think the fact that she was, very obviously, talking to me would be proof enough.. Mothers, eh?).  You see, Twitter is a great way to keep in touch, without ACTUALY have to talk to anyone.  I find most of the time, people spend the down time in conversations (the bit where the other person is speaking) thinking of what they will say next.  Twitter completely sidesteps the need to listen to your fellow man, and just update people on what YOU think, want, and are doing.  It’s a gloriously selfish but amazingly stimulating tool, and has grown in popularity as people yearn to tell other people what to think and what is important in their lives.

Anyway, whilst social media lends itself well to brand identity campaigns and, to a large extent, marketing (when used very carefully, it can be HUGELY successful), some streams should be left to the consumer.  I recently saw on an agency’s website some “ideas for social media marketing”, suggesting that obituary sites are great places for marketing, as the people “need cheering up”, and that religious sites would benefit from some direct marketing for when “prayer is just not getting through”!! I kid you not.   I’d link you through, but I’m too ashamed of my fellow marketer at this very moment to show you.

So, in this train of thought, I’d like to post my argument.  Why, oh why, do companies feel that they need to get marketing “guru’s” to start Twitter feeds to spam link after tedious link to get a few extra clicks?  It’s a terrible way to market your product, is untrusted and will in the end lead to a bad identity for your brand.  Intelligent marketing and brand awareness can work on Twitter, and honesty is always the best policy, but spamming endless links to you landing page is not big, and it certainly is not clever.

Here’s my Twitter profile for anyone interested.  Please don’t take me too seriously.. http://twitter.com/RyanV49er