Posted tagged ‘traffic’

Useful traffic, and looking after your customers

October 2, 2008

I read awhile ago an article written by Seth Godin, legendary blogger, regarding “good and bad” traffic to your website. Seth mused that, like a supermarket, you only want paying customers to be browsing your store and that if you can find a way to avoid the browsers, you’d do well. However, I disagree.

A supermarket has limited space at the checkouts and on the aisles, so it’s natural for them to want to remove the non-paying customers. However, an online store does not have a limit to the number of people who can browse (ok, depending on th server, but any decent set-up should be prepared for large numbers), and are not hindered by having more than just the paying customers.

However, Seth failed to consider one key ingredient in his argument. If you have two sites, selling identical merchandise at identical prices who have the same costs and also exactly the same turnover each month, yet one site has double the traffic, which site is going to do better? The answe (and it’s fairly obvious) is the site with the higher traffic. More people looking at the products will drive future sales through word of mouth, and the higher traffic will push the site further up Google’s page ranking system so he site will appear more visibly within Google.

No company should ever dissuade non-paying customers from their shop. Treat every customer like he or she is the most important thing in your world, and you’ll do well. I’ve actually been asked to leave a store before because I spent too much time browsing, and yes, I have never been back their. It’s a bad message to send to businesses, and should be avoided at all costs.

I’m an avid reader of Seth’s blog, and would count him up there as one of my main influences to get where I am today. Jump over to Seth’s blog and learn something new:

We’re going to need a bigger boat!

August 5, 2008

I get asked all the time what the key to success on the internet is. I’ve worked in online social media for a number of years, building several blogs to Page Rank 4 and 5, marketing sites (increases of over 200% and over 200,000 views a month have been seen in the first few months), launching and seeding viral videos and just generally spending every waking moment thinking of ways to attract Mr internet user to client’s sites. I’m not going to go over the entire range of methods we employ, but I’ll talk about one of the first things that needs to be right before we even think about consumer orientated marketing and fancy marketing strategies.

When people talk to me, whether it’s in the pub, on the rugby pitch (yes I have made a deal whilst playing rugby, and no the guy didn’t end up standing on my head ten minutes later), I nearly always see their site and say the same thing:

“We’re gonna need a bigger boat…”

Now, I’m not talking about heading off to buy a copy of boat trader to pick up an inflatble bath tub, I’m talking about increasing the scale of your site in the eyes of Google. To continue the somewhat strained nautical analogies, why not imagine Google as a radar dish. If you have a site, even if it has a large number of pages, that is badly tagged with few keywords, Google can’t pick you up. The steam liner full of internet users, with pockets stuffed full of pay-pal accounts, will sail right past you. The successful sites are the ones with so many words and phrases that Google sees them as a giant iceberg on it’s radar screen, crashing Mr internet users pay-pal dollars all over their snowy surfaces (lame analogy, yes. funny? Maybe..). It’s amazing how often I see venues that have fancy flash programming with moving pictures, crazy animations etc, yet seriously lack in any meta tagging, key words or anything else to help search engines find them. It’s like having a house without a postcode, or a phone without a number, or a …. nevermind, that’ll probably do it.. Anyway, having a site that lacks SEO (Search Engine Optimisation) is crazy, especially since you’ve spent so much money on those fancy animations.

Now, SEO is something that we can help with. We can make sure that your site is as visable to the search engines as is humanly possible. With this set up, your venue will begin to see huge increases in traffic over a short period of time. Once completed, all you need to do is promote your site to bring new users and links backs from blogs, and you’ll be in the right area to start to benefit from the opportunities available online.