Posted tagged ‘racing’

The power of blogging

November 25, 2008

I just thought I’d demonstrate how all areas of media need to be encompassed for a true web marketing strategy to work. Awareness can come from the most unlikely sources, so it’s worth the extra effort to cover all bases, and blogging is a key area to work on.

A brief example can be taken from another one of my blogs, http://www.visser49erracing.wordpress.com.  As part of my sailing campaign I’ve been promoting the team via the blog for over a year.  Within 4 months we had been awarded a Google Page Rank of 4, which is one of the highest in the UK for a sailing website.  Anyway, through the blog we have received sponsorship deals, sold numerous boats and built strong awareness for our “brand” within the UK sailing community.  We’ve not tried anything fancy or new, just updated regularly, provided interesting content, a range of media (images, videos, type) and have worked to integrate ourselves within the community.  We have gone from being fairly unknown online, to being the first stop for a large number of enthusiasts.  We’ve even gotten ourselves onto a Musto poster campaign:

My brother Justin poses in front of Musto poster campaign

My brother Justin poses in front of Musto poster campaign featuring an image of us racing

The moral of the story?  You need to realise how powerful blogging can be and fully embrace the impact it can have on your brand.  Although this is an example from a small sports team I feel it is still a useful measure of success.  Without any previous brand awareness, we have become extremely well known within the British sailing community.  There’s no reason your business can’t benefit from blogging.

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