Posted tagged ‘online’

Moving with the times

August 20, 2008

Is your business up-to-date? Can you honestly take a step back and say “Yes! we are so far ahead of the curve it’s almost in front of us!”? Sure, you’re online, and yes, you have a website that has fun pictures on it, but do you really understand why you are there? Most importantly though, do you market online like you would market offline, or have you got an online marketing strategy designed specifically for the online audience?

As the marketplace gets busier, we all need to find ways to stand out from the crowd, but very often these methods are used at the expense of out company image. I’ve cringed so many times when a pop-up for a major company has jumped onto my screan shouting “CLICK ME!” at the top of it’s lungs (I’ve cringed because that company is effectively ruining it’s “street cred” by using desperate looking pop-ups and banners in the first place). The funny thing is, after years of surfing (internet, not shark based), I have developed a skill that nearly every other internet user now has, or has had for many years. It’s the ability to completely ignore banners, pop-ups and all other corporate promotions online. When pop-ups try to get me to accidentally click on them, I have an incredible nervous reaction. With a flick of the wrist and a click of the finger, they are gone without me even needing to read them. Banners? No chance, I have selected sight, and totally blank all promotions.

Now then, having read how everyday internet users react to these marketing tools, can you still say you are moving with the times or are you just wasting money on pointless promotions that really, truly, do not work?

We’re going to need a bigger boat!

August 5, 2008

I get asked all the time what the key to success on the internet is. I’ve worked in online social media for a number of years, building several blogs to Page Rank 4 and 5, marketing sites (increases of over 200% and over 200,000 views a month have been seen in the first few months), launching and seeding viral videos and just generally spending every waking moment thinking of ways to attract Mr internet user to client’s sites. I’m not going to go over the entire range of methods we employ, but I’ll talk about one of the first things that needs to be right before we even think about consumer orientated marketing and fancy marketing strategies.

When people talk to me, whether it’s in the pub, on the rugby pitch (yes I have made a deal whilst playing rugby, and no the guy didn’t end up standing on my head ten minutes later), I nearly always see their site and say the same thing:

“We’re gonna need a bigger boat…”

Now, I’m not talking about heading off to buy a copy of boat trader to pick up an inflatble bath tub, I’m talking about increasing the scale of your site in the eyes of Google. To continue the somewhat strained nautical analogies, why not imagine Google as a radar dish. If you have a site, even if it has a large number of pages, that is badly tagged with few keywords, Google can’t pick you up. The steam liner full of internet users, with pockets stuffed full of pay-pal accounts, will sail right past you. The successful sites are the ones with so many words and phrases that Google sees them as a giant iceberg on it’s radar screen, crashing Mr internet users pay-pal dollars all over their snowy surfaces (lame analogy, yes. funny? Maybe..). It’s amazing how often I see venues that have fancy flash programming with moving pictures, crazy animations etc, yet seriously lack in any meta tagging, key words or anything else to help search engines find them. It’s like having a house without a postcode, or a phone without a number, or a …. nevermind, that’ll probably do it.. Anyway, having a site that lacks SEO (Search Engine Optimisation) is crazy, especially since you’ve spent so much money on those fancy animations.

Now, SEO is something that we can help with. We can make sure that your site is as visable to the search engines as is humanly possible. With this set up, your venue will begin to see huge increases in traffic over a short period of time. Once completed, all you need to do is promote your site to bring new users and links backs from blogs, and you’ll be in the right area to start to benefit from the opportunities available online.