Posted tagged ‘abc network’

Lost, 24, heroes… and social media

February 10, 2009

I’m terrible when it comes to television series.  Without fail, I’ll get halfway through a series of Lost, only to miss an episode and be forced to either watch the remainder of the series without the whole story, or wait for the DVD box set so I can start again from episode 1.  I’ve almost got to the stage where I’ve given up, a process where I ignore all adverts and shows to buy the box set straight away.  Anyway, my point is that the wait between shows has always been far too long, and I’m sure producers know this.  Yet, they are stuck in a catch 22 situation, they need to fill out a certain number of weeks for the networks, yet also need to keep the audience entertained.  Historically, view figures always tail off after the first few episodes for these reasons, so perhaps it’s time to find ways to engage the audience during the 7 day interludes.

lostWhy don’t the networks begin a social media campaign to keep viewers interested?  Have the key roles (played by copywriters, of course) writing twitter profiles in character to release new information, chat about latest happenings, answer questions etc.  Why not hide snippets of the next episode online, providing key bloggers with the opportunity to announce new information and to get behind the show?  Millions of viewers would be directed to their blogs, encouraging them to continue to talk about the series to keep the traffic coming.   Finally, why not have a website that allows viewers to interact with the computers in 24 during the show?  So when Chloe sends Jack a GPS uplink, we can view it on our laptops.  When a key suspect is profiled, we get to view the mug shot and information.  And then finally, you can take it offline, providing GPS coordinates and mugshots for special characters hidden in various cities that when found can provide cinema tickets, boxset goodies, or more in context experiential fun.

The opportunities are endless, I’m just surprised more hasn’t been made of this already.