Blogging your greatest hits

We’ve all seen those washed up bands, struggling for new material.  Rather than spending time in the studio writing new music, they launch a greatest hits album with a couple of well known songs and filled with back catalogue junk.  It happens more and more, as pressure from recording companies grows for bands to bring the money in.

However, when done properly, a greatest hits album is a great method to introduce your music to new fans.  For example, a few years ago I tried to listen to more Iron Maiden.  Yet, with 14 albums worth of content, I quickly lost focus.  Don’t get me wrong, I love listening to Iron Maiden, but there’s no way am I ever going to listen to every one of their tracks.  In this situation, when a band has a serious back catalogue of music it can be daunting for new fans to get into them.  therefore, a greatest hits is a superb way to provide an easy entry into your music and a starting point for legions of young fans.

This brings me neatly into blogging.  My sailing blog that I’ve been running for a year has nearly 100 posts.  I don’t like to blow my own trumpet (as I’m only a part time blogger so I’ve hardly got the back catalogue to back me up..), but a few of them have been very well received.  I even had a blog postfeatured in one of the largest watersports magazines in the US, providing 3,000 views in one day.  The issue is that these blog posts are buried below several pages of other articles.  How are new readers meant to find these posts?  Sure, I can have a widget to show the most successful blog posts, but very few people actually look at anything other than the content on a blog, besides, a post name is hardly enticing to click on so you need to take a few more steps to draw in your new audience.blog

Why not write a greatest hits blog post every few weeks, to reintroduce a favourite piece of writing from your past?  This way you can sell your work a little better, hook in a few extra readers, and also reinvigorate your writing.  I was reading through an old blog post on my sailing site, and actually laughed out loud a few times (and then immediately starting writing a new post, with fresh ideas).  It’s so easy to bury your old content under new writing, but it’s such a waste.  Get a greatest hits out, you’ll feel like a rock star in no time.

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