Forum spam = marketing fail

I’ve been saying it for some time that forum spam is the quickest root to gaining an untrustworthy reputation online. Even though some of my clients have tried to contract me to seed links to sites, I’m still of the opinion that linking sites out of proper context is the lowest form of spam!

I am very active in a number of forums. If I’m working on a campaign that is in context with a thread that I read I may link to it, however my real point is that true online marketing is picked up by communities through its merit and its visibility. Brands shouldn’t have to post on forums saying “hey check this out *link*”.

102262957_902963d9ed

Online marketing that succeeds today relies on intelligent ideas implemented in a unique and interesting way. Spam is the brainchild of brands and companies that refuse to open themselves up to modern social media roots.

FlickR, consumer blogs, youtube, live web events, webinars, webTV! These are the tools that have been around for ages that still work in a digital world. Spam is a waste of time, money and destroys brand credability.

Advertisements
Explore posts in the same categories: Blue Root

Tags: , , , ,

You can comment below, or link to this permanent URL from your own site.

2 Comments on “Forum spam = marketing fail”

  1. Richard Says:

    not to mention that faking a profile to create grass roots conversation, astroturfing, is illegal in the UK

    http://www.opsi.gov.uk/si/si2008/draft/ukdsi_9780110811574_en_1

    PDF downloadable there ^^

  2. bluerootblog Says:

    Thanks for the comment Rich.

    I was already aware of that but it’s a nice extra bit to complement the article.

    Cheers


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: