The top mistakes for business blogs

How many times have you seen it.  Some business somewhere decides it’s a good idea to write a blog (probably about their steelworks, or maybe they have a new lint remover to sell…) to generate traffic to their landing page and generally make them a squillion dollars in profit.  However, we always see the same mistakes over and over again.  They are as follows:

– Assuming we are interested in posts JUST about their products and services:  Without interesting content to draw in your audience, people will stay away.

– Spamming hundreds of links all over the blog and Twitter profile:  Viewers will jump site the second they see several links in one post.  The same goes for Twitter, but on a larger scale.  Links on Twitter must be limited, but most importantly, of interest to your readers.  If they want to see your site, they’ll look on your profile.

– Weekly updates:  If you want traffic, employ an enthusiastic English graduate to write as many interesting and thought provoking blog posts each day.  Weekly updates just don’t cut it.

– One way information stream:  You’re not providing TV adverts anymore.  Your audience needs to be engaged, conversed with, treated well, have their opinions asked and just generally made to feel like they matter.  You need to have a flow of information to and from your audience, so use Twitter, Friend Feed, Facebook, YouTube and Flickr, and any other tool to keep in touch with your readers and encourage a two way information stream.

– Formal and rigid:  Finally, it’s important that you don’t sit at your computer writing blog posts with your business hat on.  Take it off, throw it away, chill out and and have fun.  Sure, you may be representing your business, but the medium of blogging allows (nay, requires) you to take more of an informal role.  People want to be chatted with, not presented to.

Harry Enfield

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2 Comments on “The top mistakes for business blogs”

  1. Karen Davis Says:

    That’s a good idea. It’s more like trying to sell something but have fun at the same time. Be less impersonal.

  2. bluerootblog Says:

    That’s exactly it, except you have to move away from the idea that everything you do online is about sales. You need to see that you’re building relationships with your audience.


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