It doesn’t matter how big you are, you can’t bully social media

This blog post has been inspired by a news article regarding the Conservative party changing a Wikipedia page to back up a claim made by David Cameron in a debate with the Labour party.  I’m not going to go into politics here, as that’s not what this blog post is about.  Further more, I’m not [...]

Blogging your greatest hits

We’ve all seen those washed up bands, struggling for new material.  Rather than spending time in the studio writing new music, they launch a greatest hits album with a couple of well known songs and filled with back catalogue junk.  It happens more and more, as pressure from recording companies grows for bands to bring [...]

How not to book your honeymoon..

I’ve been tasked with the undesirable job of planning and booking (and therefore paying for…) our honeymoon in September.  I’ve booked a number of holidays before, and all have gone off without a hitch, so why is it that this is such an annoying task?  It’s a common problem faced by a large number of [...]

Link sharing schemes

Looking into web promotion, I’ve been aware of a number of websites who use traffic and links like a currency online.  Links, traffic and blog-rolls ARE indeed a great currency for online promotion, but it needs to be seen less as a monetary investment and more as a selfless act every time its used.  I’ll [...]

The power of blogging

I just thought I’d demonstrate how all areas of media need to be encompassed for a true web marketing strategy to work. Awareness can come from the most unlikely sources, so it’s worth the extra effort to cover all bases, and blogging is a key area to work on.
A brief example can be taken from [...]

Reliability is key to your relationships

Building relationships is key to success online.  However, it’s not about a relationship with your target market, it’s about relationships with the individuals who take an active interest in you.  It’s not just about writing blog posts, it’s about conversing with individuals, giving them the time of day and just generally making them realise that [...]

Heat mapping, and knowing where people look

Knowing what people do on your site is paramount.  Very often your mental image of your audience (intelligent and wealthy 20 somethings, eager to spend money on your must have electronic lint remover..) can be a little innaccurate (no-one is interested in an elecronic lint remover), so knowing what these people ACTUALLY look at when [...]

Website analysis

If you’re trying to build a strong social presence, it’s a good idea to have your site working for you.  Whilst it may look pretty and have enough content, if the inner workings aren’t up to scratch you won’t be maximising your traffic.  Furthermore, do you know how many inbound links you have (the more [...]

How to lose your audience: Two bug-bares of Twitter

Whilst the hardest part of building an online community is getting the audience, once this is achieved it’s not uncommon for for the owner’s to get above themselves and start to dictate what their community should and shouldn’t do.  A good example is Facebook’s recent redesign.  After introducing the new look Facebook, they received a [...]

Cursebird: New and rude tool for Twitter

I’ve just stumbled across a new tool for Twitter:  Cursebird.

Very basically, Cursebird is a Micro-blog like Twitter, that streams all Twitter posts that contain swear words.  Built by Richard Henry (www.twitter.com/richardhenry), it’s a simple concept that is beginning to recieve quite a cult following.  Man’s nature of loving that which is taboo has given cursebird [...]