The astronomical costs of Pay-per-click
Pay per click is an expensive business. Today I was looking through a great website, www.thefuturebuzz.com, and found an article called “49 Amazing Social Media, Web 2.0 and Internet stats“. On top of all of the less surprising or frankly not entirely interesting stats (2 minutes, 46 seconds is the average length of a YouTube video.. Snore..), I found an absolute beauty that will open your eyes.
$39.96 - the average cost per click for the phrase “consolidation of school loans” in AdWords (source: keyword tool)
Why are companies paying nearly $40 dollars per click on Google? And more importantly, why aren’t rival companies spending their spare time clicking on rivals links to charge them more money? Surely the only beneficiary from this state of affairs is Google? It’s not like they are paying $40 per transaction or sign up. They are paying $40 every time an individual clicks a link, even if they then decide that they were really looking for School Loan Constellations (It’s a famous star system seen in the Southern Hemisphere, seen during the winter months… Not really..)
Well, to tell you the truth, there are far more efficient ways to get interested customers to your sites without paying astronomical Google prices. For example, we’ve provided campaigns to some key companies that averaged out at less than 15 pence (22 cents) per click. There is honestly no reason to spent so much of your business precious cash on Google marketing when there are so many other options out there.
Tags: consolidation of school loans, google. pay per click
You can comment below, or link to this permanent URL from your own site.
July 15, 2009 at 12:21 pm
nice info,bro, this is very informatif article about PPC, thank you for sharing. good luck.